FreeTherapy
The streetwear brand that feels you, no matter what you’re feeling. Proceeds support the Mental Health Association of Forsyth County.
My Contributions: Creative Concepting, Brand Identity/Development, Some Post Copy
The Pop-Up Couch
Can’t swing a spot on the therapist’s couch? Don’t sweat it—FreeTherapy will bring the seat to you. A place to talk it out for free, the pop-up couch is welcome to anyone looking for a listening ear
(and maybe a new wardrobe staple).
Post Copy Samples
Concept/Request: Highlight all the different fun activities that happened during our night spent at ArtCrush.
Post Copy:
What do you get when you combine a wheel of fortune, multiple hula hoops, a bowl of secrets, and all the good vibes? The FreeTherapy booth at ArtCrush! If you missed it, don’t worry—we captured all the moments so we could relive the night together. 🤩
Concept/Request: Highlight men's mental illness and the importance of community + conversation, as opening up sometimes seems “frowned upon”
Post Copy:
While men are greatly affected by anxiety and depression, our society makes them feel emasculated for seeking help. We call bullsh*t.
FreeTherapy says it’s time for men to “man up” and talk about their feelings. 👨⬆️
Concept/Request: Support this photo carousel matching songs/themes to different Free Therapy products. If the merch were a song, what would it be?
Post Copy:
Wanting some playlist recs to make your vibe match your FreeTherapy fit? We’ve got you covered. 🎧🎹
