Gen Z to Winston-Salem
My Contributions: Tagline, Concept Statement, Headlines for Ad-like Objects/Activations, Video Script, Post/Website Copy
During my summer copywriting internship, my peers (from all intern departments) and I were tasked with developing a campaign to attract Gen Z to Winston-Salem. Using a punchy, sarcastic tone representative of our generation’s vernacular, we brought the elephant in the room to the forefront, claiming that the rumors are true: Winston-Salem is, in fact, boring.
But what makes boring so bad?
Concept Statement
Ask people about Winston-Salem, and they’ll tell you it’s boring. We believe that Winston’s averageness and mundanity are its superpowers. Phrased differently, its lowkey-ness is the KEY to get twenty-somethings to come here. Why, you ask? In the absence of hella people and hella things taking up space, Winston-Salemites have the ability to create space for themselves and their passions. This looks like residents starting their own businesses to address needs within the community, hosting giant arts festivals downtown for the fun of it, or driving thirty minutes down the road to walk llamas through a vineyard. They have the freedom to do as much or as little as they want. And in the constant chaos of the world we live in, Winston’s ability to be boring is truly the most thrilling part of all.
