Between graduating a semester early and heading off to grad school, I was able to hold a full-time role as a content creator at High Point University. During my time at HPU, I gained experience in various areas, including:
MARKETING | COPYWRITING | CREATIVE DIRECTING | GHOSTWRITING | EDITING |
MARKETING | COPYWRITING | CREATIVE DIRECTING | GHOSTWRITING | EDITING |
Creative Direction
I wrote spotlight pieces on graduates (ex: an engineering student and two nursing students) for HPU’s website and arranged/directed photoshoots to accompany them.
Proofing/Editing
Pulling from experience as a writing tutor, I proofread and edited promotional pieces almost daily.
Scripting
I scripted promotional videos, including three Youtube shorts featured on HPU’s landing page.
Ghostwriting
I trained my ability to augment tone while maintaining brand voice by ghostwriting a variety of print and email marketing materials.
Email Marketing
I practiced email strategy and execution aimed at high-school juniors. These emails included stills and moving graphics I made using Canva Pro. Click through some sample GIFs below!
Bonus Content: Reporting?
I’ve always been more of a behind-the-camera type, but when I was asked to report for HPU news during my second week on the job, I stepped out of my comfort zone to cover the university’s MLK Day of Service. Click on this photo to check out how it went:
