Wake Forest Women’s Athletics

Campaign for Donations: WAKE UP

My Contributions: Creative Concepting, Lines in Concept Statement, Headline Ideas

You told her to dream; don’t sleep on her now…

Concept Statement

Despite unequal investment,

female athletes are getting things done.

They’re taking shots.

Setting records.

Making moves.

All of Wake’s athletes are equally committed,

but she’s still getting slept on.

If everyone’s playing for the name on the front,

why don’t we all have her back?

It’s time we level up.

It’s time we step up.

It’s time we wake. the. forest. up.